Jack Daniels // Branding Packaging

Jack Daniel’s wanted a limited edition bottle in honour of Mr Daniel’s 161st birthday.

Hired by Iris and working alongside good friend and talented designer Jonathan Harper, we created a unique twist on the classic Jack Daniel’s bottle by using their iconic bottle shape, but with an all-over black matt wrap. We invited drinkers to ‘Round up your friends for a taste of Tennessee’ which tied into other campaign communications and events for his birthday that we created.

Only 200,000 limited edition bottles were produced and all of them were snapped up by eager and impressed Jack fans.