Jack Daniels // The Real Deal
Showcasing how Jack Daniels & Coke is ‘The Real Deal’ by appealing to a younger audience
Jack Daniel’s needed to promote their signature Jack & Coke serve in bars and clubs, appealing to a younger audience, as well as highlighting various price deals at certain venues.
Hired by our good friends at Iris, these set of simple but cool posters were created to not only reflect Jack’s authentic roots, but appeal to the new target audience by informing them that the serve, taste and prices were indeed ‘The Real Deal’.
Jack Daniels // The Real Deal
Art Direction
Design
Print
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