Joanna Howes Coaching // Branding

Joanna Howes was launching her coaching business and needed a brand to bring it to life. We created a brand that reflected her values of being open, relatable, straightforward, professional and playful.

The Jo monogram was created to be at the heart of her branding communications. The underlined ‘O’ took a subtle shape of a person that Joanna’s services are here to help, and having ‘Jo’ as opposed to ‘Joanna’ presented Joanna in a down-to-earth and friendly manner. All within a box which represented the safe, enclosed environment which Jo allows her clients to be in.

Brand guidelines, tone of voice, social posts and messaging were also created along with a brand image bank including a photoshoot and bespoke photography.