The British Museum // The Film Society
Advertising a new film experience to a brand new audience for Britain’s best-loved museum
The British Museum have had their Film Society membership scheme for a number of years - where you get to watch the best in World Cinema - showing films that aren’t available in your average cinema.
However, demand was on the decrease and their reputation was wrongly perceived to only appeal to the older generation.
So we decided to create a series of modern, edgy and eye-catching poster/ flyer designs for with the aim of changing perceptions and recruiting a future generation of film-goers.
The British Museum // The Film Society
Art Direction
Design
Print
Advertising
