StreamAMG // Rebrand
Transforming StreamAMG’s branding and vision by taking it to another level
StreamAMG build exceptional streaming experiences and deliver to audiences worldwide with innovative technology and flexible solutions. Formed in 2001, they had become a trusted partner by leading players across sports, media and betting, always at the forefront of live streaming and video technology.
However, over time it became clear that their own brand didn’t always back that up. Their vision is to be globally recognised as the most innovative and creative streaming company in these sectors, and recognised by our clients as the best in the business to work with. So they needed a rebrand that reflected both where they are today and last into the future.
We created a new visual identity for StreamAMG and their products that better represented who they are, what they do and launches them into a more exciting, dynamic and growing space.
The new logo merged the three crucial aspects of streaming - the TV screen, the mobile screen and the pixel - into a single ‘S’, representing how their platforms and technology combine to deliver to audiences. The ‘Stream’ wordmark was
also more prominent – after all, it’s at the core of everything they do.
The new primary brand Orange and its supporting colour palette were chosen to highlight the key characteristics of what StreamAMG does and how they do it; conveying excitement and enthusiasm, representing connectivity and creativity. A dynamic and bold typeface was chosen along with emotive and evocative imagery to reflect the dynamism and excellence on show across the content they deliver.
Alongside the new core brand, we gave their various products their own colours to highlight the full range of their offering, showcasing the key characteristics of each. Resulting in a much clearer set of products, with room to develop and grow each one.
StreamAMG // Rebrand
Branding
Design
Digital
Advertising
